Event: 25th National (Guangzhou) Sexual Culture Expo
Date: November 3 to 5, 2023
Location: Guangzhou Pazhou NanFeng International Convention and Exhibition Center (#630-#638, Xingangdong Rd., Haizhu District, Guangzhou)
Exhibit Categories: Sex Toys and Novelties, Sex Dolls, Sensual and Pleasure Products, Lingerie Products, Condoms, Adult Healthcare Products
Visitor Tickets Reservation: call +86 020 86671188 or use your Wechat to scan following QR code

On October 24th, the organizing committee of the National (Guangzhou) Sexual Culture, Adult Products, and Health Expo held a press conference to announce the 25th National (Guangzhou) Sexual Culture, Adult Products, and Health Expo, scheduled for November 3-5, 2023. The event will take place in Guangzhou at the NanFeng International Convention and Exhibition Center in Pazhou, covering two floors and boasting a total exhibition area of 20,000 square meters.
This year’s expo is at the forefront of the industry, focusing on innovation, brand recognition, technology, high-end products, digitalization, and customization. It is a high-profile event that showcases the development of China’s sexual health industry.
The expo revolves around elevating sexual culture and serving as a platform for economic growth, embodying high-quality standards. It emphasizes modernity, industrialization, digital transformation, and international trade while promoting the high-quality development of the sexual health industry and the cultural advancement of the population.
The expo will host a diverse range of 18 events, including the release of the 2022-2023 Guangdong Adult Sexual Attitudes and Behavior Survey Report, the 2023 Guangzhou Sexual Culture Expo’s “Adult Beauty” High-Quality Development Brand Selection, and a vibrant carnival-themed opening ceremony with various activities.
A live online forum titled “All-Age High-Quality, All-Process Love” will take place on November 3. Renowned experts in sexual and reproductive health will discuss infertility rates, miscarriage, birth defects, reproductive health, and late marriages and fertility golden periods.
The Guangdong Adult Products Market 2023 “Romantic Innovation and Entrepreneurship Conference” will emphasize innovation and entrepreneurship in the health and romance sector, exploring industry trends and novel business models.
A high-quality development forum for the sexual health industry chain will be held on November 4. It will feature insightful discussions and experiences shared by top executives from well-known companies like JD.com, Durex, and more.
The expo will also feature a unique cultural exhibit titled “Four Seasons Museum.” This exhibit combines traditional Chinese culture with modern sexual products, showcasing the history and development of the Guangdong adult products market. The aim is to dispel myths and stereotypes surrounding sexual products.
Furthermore, the expo will host a charity art exhibition, the 11th Guangdong Lingnan Original Art Public Welfare Exhibition, displaying 100 unique and thought-provoking pieces of art that highlight the therapeutic and psychological benefits of native art.
Throughout the expo, there will be various stage performances and activities, including brand promotions, new product launches, interactive events, and an exciting fashion show featuring a wide range of lingerie and fashion for different occasions.
Additionally, the expo will provide free sexual health consultation services on the second floor of the venue. These services will offer guidance on fertility, sexual performance, and sexual health, with a specific focus on infertility and sexual dysfunction.
This year’s expo showcases a wide range of products that are more personalized, lifestyle-oriented, fashionable, and technologically advanced. Manufacturers are pushing the boundaries of innovation by combining technology, aesthetics, and art to create interactive and stimulating products. The emphasis is on safety, with materials and production adhering to international standards and making use of eco-friendly materials.
The expo will demonstrate that China is at the forefront of the global market for adult products, thanks to manufacturers’ pursuit of excellence and China’s robust supply chain. Companies in the industry are focusing more on brand value and cultural identity, creating products with high added value. The domestic adult products market has reached a scale of over 100 billion yuan, with a trend towards a younger and more open consumer base, and market growth is set to accelerate with changing attitudes and increasing demand for high-quality products.
The expo provides a platform for companies to showcase their innovations and expertise, contributing to the steady growth of the industry. It highlights the growing importance of brand and culture in the sector, emphasizing the value-added nature of products. With the domestic adult products market reaching over a hundred billion yuan, the market is shifting towards a more youthful, open, and dynamic trend, marking a period of rapid growth.
Overall, the National (Guangzhou) Sexual Culture, Adult Products, and Health Expo is a comprehensive event that reflects the growth and innovation in the adult products and sexual health industry, both in China and globally. It provides a space for education, exploration, and the celebration of sexual culture and health.
